UTM Link Builder
Create consistent, trackable links for your marketing campaigns. Stop guessing parameter names.
Generated URL
https://...
Parameter Preview
- Source: -
- Medium: -
- Campaign: -
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If you don't tag your traffic, you don't know what works. UTM parameters trigger Google Analytics to categorize your visitors correctly. Don't let your paid ad traffic show up as "Direct" or "Referral".
Best Practices
- Consistency: Use lowercase to prevent fragmentation.
- Simplicity: Keep campaign names short and descriptive.
- Medium vs Source: Source is WHERE (e.g. facebook), Medium is HOW (e.g. cpc).
Recommended Solutions
SEMRush
Track your competitors' traffic sources.